At the core, digital transformation is about evolving business models riding on technology disruptions, changing consumer needs and preferences, technology enabled consumer engagement models and new digital channels of product and service delivery. Today’s digital banking priorities are linked to redefining how people interact, engage and transact, while reshaping the dynamics of the traditional banking ecosystem.

Banks and financial institutions must take an ‘outside-in, customer centric” view to help define and design new business priorities. Digital banking models today work with 360-degree consumer intelligence coupled with innovative Omni channel consumer engagement that puts the “Consumer” first, every time. Financial institutions are redrawing their processes in line with new digitally enabled possibilities. As digital powered business models disrupt the banking and financial services industry, leaders and challengers are looking at finding newer ways of sustaining competitive ad